Course Creation PLAYBOOK
Your Value
Change Your Value SystemGet THAT Money!Pricing SampleRate Sheet BLUEPRINT
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Explain the top 5 points from the session that stood out for you.What questions do you have?
When I started as a coach in 2013, I joined two groups of coaches who would meet regularly to discuss coaching, clients, and other frames for learning our craft.
During one presentation, we heard from Coach Douglas Wilder, the leader of one of these groups. He graciously shared the below pricing sheet (his own).
As a coach who had been in the business for 20 years, he had experience with pricing and the calculations needed to get it “right”. Because his clients are lawyers, his pricing fit a particular population and the rates match that. When he put both of these elements together, along with other things, Coach Wilder came up with the below pricing for his 20th year.
In my first year, I simply cut these rates in half, and they’ve been my rates ever since. 😉
Good luck!
Sample Coaching Fees from Coach Doug Wilder
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Explain the top 5 takeaways for you.What questions do you have?
Lesson Summary:
Coach Douglas Wilder, with 20 years of coaching experience, shared his pricing sheet tailored for lawyers during a presentation. The pricing was a result of combining elements like client population and specific rates. Some key takeaways:
Coach Wilder created pricing based on his experience and understanding of the client demographic.
Reflecting on this sample, key learnings and questions to consider may include:
Understanding how experience and client demographics influence pricing strategies.
Consideration of factors beyond experience, such as client industry, in determining rates.
Reflection on the longevity of pricing decisions and their impact on business sustainability.
Exploration of how pricing adjustments can be made to suit different client groups.
Questions may arise about how to adapt pricing strategies to different industries or client types.

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Discussion and Review
To ensure you have been IMPACTed and are en route to earning high ticket INCOME, answer the following:
What are 3 key lessons for you?What 3 actions will you take based on what you learned?How will this increase your INCOME?How will this increase your IMPACT?
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