Course Creation PLAYBOOK
Lesson Outline
Topic SelectionWhat’s Right for You?What Are Your Passions?What Are You Knowledgeable About?Previous LessonComplete & NextBack to course home
Branding
In this module, we will Customize Course Promotion templates with brand colors for marketing and audience growth.
In this lesson, you will learn how to customize course promotion templates to align with your brand colors. Using Canva graphics, you will discover how to change colors and styles, organize colors effectively, and animate and download stories. By following these instructions, you can create visually appealing and cohesive promotional materials that will help attract more students to your courses.
Students are encouraged to review videos carefully to fully understand this lesson’s curriculum and to be prepared for the modules ahead.
Here are your Course Promotion Templates:
Square Graphics (Facebook/Instagram):
COACH Course ONLINE 50 PROMOTIONS by ShShares
Story Graphics (Instagram/Facebook/TikTok)
COACH Course ONLINE 50 STORIES Promo by ShShares
Customize them According to your Brand Colors.
What do I love doing?
What do I love sharing with other people?
What do other people go to me for?
What do I look forward to doing in my life?
What do I wish other people cared more about?
With these questions, you should create a list of potential course topics based on passion alone.
Additionally, you must be knowledgeable about the topic as well. You can be knowledgeable on a topic either from your educational background, work experience, or hobbies. Just make sure that you are knowledgeable enough that you can create accurate, up-to-date content and answer any questions that may arise. Here are some questions to figure out your expertise:
What is my degree in?
What skills have I developed through work?
What skills do I already teach others about?
After answering these questions, create a list of topics that you are educated enough to teach on. If there are any topics that fall both under your passions and education lists, then you should move on to the third phase of topic selection: researching the market demand.
The topic must be in high demand in the market. You do not want to select a topic that only you care about. If you do this, your course will be unsuccessful because not many students will be interested in learning about the topic. Here is how you can test the demand for a topic:
See if there are courses on the same topic
Research future demands of the topic
Presell your course idea
This exercise is simply to brainstorm to get some ideas for your potential online course topic so don’t feel like you need to get it right at the start.
After you research the demand for your topics, select the topic that you are passionate about, educated on, and has the highest market demand.
Previous LessonComplete & Next
Discussion and Review
To ensure you have been IMPACTed and are the way to earning high ticket INCOME, answer the following questions:
What are 3 key lessons for you?What 3 actions will you take based on what you learned?How will this increase your INCOME?How will this increase your IMPACT?
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