Course Creation PLAYBOOK
Launching
LaunchingSteps to Launching1. Changing Colors and Style of Canva Graphics2. Organizing Colors of Canva Graphics3. Organization and Content Creation Planning for Canva4. How to Animate and Download Stories on Canva5. Update Your Templates in Canva
The Process of Launching
Launch Duration
The duration of your launch period can vary depending on your marketing strategies during the setup phase. If you have been building anticipation for your course through pre-launch campaigns, such as webinars, email marketing, or social media engagement, you may choose to have a shorter launch period of a few days or a week. This allows you to capitalize on the interest you have already generated and quickly convert leads into students.
Alternatively, if you are starting from scratch with little or no pre-launch marketing, you may opt for a longer launch period of several weeks. This gives you more time to build awareness of your course and attract potential students. Regardless of the length of your launch period, there are several key steps you should take to ensure a successful launch.
Set your launch date:Choose a launch date that gives you enough time to complete all the necessary preparations, such as creating marketing materials, setting up your course platform, and testing your course content. Once you have a launch date in mind, communicate it to your audience so they know when to expect your course.
Create a launch plan:Develop a detailed launch plan that outlines the steps you will take to promote your course and generate interest. This plan should include specific tasks, such as writing blog posts, creating social media content, and sending email newsletters.
Build anticipation:In the weeks leading up to your launch date, start to build anticipation for your course through marketing and promotional activities. This could include sharing sneak peeks of your course content, hosting live webinars, and offering early bird discounts.
Launch your course:On your launch date, make sure your course is live and accessible to students. Promote your course on all your marketing channels and encourage your audience to sign up.
Engage with your students:Once your course is launched, it’s important to engage with your students and provide them with support. Respond to questions, offer feedback, and host live Q&A sessions. This will help create a sense of community and keep your students motivated.
By following these steps, you can increase your chances of success when launching your online course.
Launching your online course encompasses several crucial aspects: marketing your product, conducting a soft launch, and performing final cleanups.
Steps are shared in more detail in later lessons and modules.
Launching
Launching an online course requires careful planning, strategic marketing, and continuous optimization. By following these steps and incorporating feedback from your participants, you can ensure a successful launch that sets the stage for a thriving online course business.
Launch Duration
The duration of your launch period can vary depending on your marketing strategies during the setup phase. If you have been building anticipation for your course through pre-launch campaigns, such as webinars, email marketing, or social media engagement, you may choose to have a shorter launch period of a few days or a week. This allows you to capitalize on the interest you have already generated and quickly convert leads into students.
Alternatively, if you are starting from scratch with little or no pre-launch marketing, you may opt for a longer launch period of several weeks. This gives you more time to build awareness of your course and attract potential students. Regardless of the length of your launch period, there are several key steps you should take to ensure a successful launch.
Marketing Your Product: Craft a compelling marketing strategy that resonates with your target audience. Utilize various marketing channels such as social media, email marketing, and paid advertising to reach potential learners. Create engaging content, such as blog posts, videos, and webinars, to generate interest and showcase the value of your course. Collaborate with influencers or experts in your field to expand your reach and credibility. Offer early bird discounts or special promotions to incentivize early enrollment.
Soft Launch: Conduct a soft launch to gather feedback and make final adjustments before the official launch. Invite a select group of beta testers or early adopters to participate in the course. Encourage participants to provide honest feedback on the course content, user interface, and overall learning experience. Use their insights to refine your course and address any potential issues.
Final Cleanups: Review the entire course content for accuracy, consistency, and clarity. Ensure all technical aspects, such as video streaming, quizzes, and discussion forums, are functioning properly. Proofread all written materials to eliminate any grammatical errors or typos. Create a user-friendly course navigation system to enhance the learning experience.
Official Launch: Select a launch date that aligns with your marketing campaign and promotional efforts. Send out a launch announcement to your email list and social media followers. Host a live webinar or Q&A session to engage with potential learners and answer their questions. Offer additional bonuses or incentives to encourage early enrollment.
Post-Launch Evaluation: Monitor course metrics such as enrollment rates, completion rates, and student feedback. Analyze the performance of your marketing campaigns to identify strengths and areas for improvement. Gather feedback from students to understand their experience and identify opportunities for improvement. Make necessary adjustments to your course content and delivery based on the feedback received.
By following these steps, you can increase your chances of success when launching your online course.
1. Changing Colors and Style of Canva Graphics
Use this file to change your colors and the style of your graphics in canva. This is helpful for large social media files that could use variety for social media engagement.
I pray these net you and HUGE gain and that you will come back and invest MORE into your brand as the growth comes!
2. Organizing Colors of Canva Graphics
Use this video to organize your graphics as you prepare to schedule them during content creation week each month. This is helpful for large social media files that could use some sprucing up for social media engagement.
I pray these net you and HUGE gain and that you will come back and invest MORE into your brand as the growth comes!
3. Organization and Content Creation Planning for Canva
Use this video to organize your graphics as you prepare to schedule them during content creation week each month. This is helpful for large social media files that could use some sprucing up for social media engagement.
I pray these net you and HUGE gain and that you will come back and invest MORE into your brand as the growth comes!
4. How to Animate and Download Stories on Canva
Animate your Canva Designs to spruce up your social media pages!
Don’t miss out on this added business benefit that will most certainly help you during the sales and holiday seasons!
I pray these net you and HUGE gain and that you will come back and invest MORE into your brand as the growth comes!
And Here’s a BONUS!
5. Update Templates in Canva
Animate your Canva Designs to spruce up your social media pages!
Don’t miss out on this added business benefit that will most certainly help you during the sales and holiday seasons!
Tools for Success
Here are Important Links:
Facebook List for Coaches I Like and LOVE: https://www.facebook.com/groups/TheLOVEusa/posts/2911377842464929/ Small Group for Coaching Related Posts and Discussion: https://www.facebook.com/groups/TheLOVEusa/
Journal Prompts: (If you’d like some!!!)
What is your motto for this year? What is your motto for this course? What do you want to produce this year? What do you hope to obtain in business? What is your income goal for coaching this year?
Quick Tips to Get Started in Business Elements
Here are some tips that will help you get started in the business. More will come during the course so use this to start a list!
If you want to tackle the business side of things…
If you don’t have any self-promotional photos, you may want to arrange a professional photoshoot. For course building, it’s not necessarily a requirement. For business building, it absolutely is. *wink* Keep that in mind. Work on your professional coaching bio. If you are an educator, you’ll have to sell people on who you are and promote yourself regularly. You need to sell YOUR persona. “People buy into you before they buy into your business.” – Mail us your coaching business card by the end of 8 weeks!!! 😉 [POX Box 13202, Jacksonville, FL 32206] Don’t forget your pens, journal, portfolio, calendar, highlighters, sticky notes, and … STICKERS!!!!
Set Up a Stripe account for your business if you have not done so already. Connect your bank account.
Set Up a PayPal account for your business if you have not done so already. Connect your bank account.
̶ ̶S̶e̶t̶ ̶U̶p̶ ̶a̶ ̶S̶q̶u̶a̶r̶e̶ ̶a̶c̶c̶o̶u̶n̶t̶ ̶f̶o̶r̶ ̶y̶o̶u̶r̶ ̶b̶u̶s̶i̶n̶e̶s̶s̶ ̶i̶f̶ ̶y̶o̶u̶ ̶h̶a̶v̶e̶ ̶n̶o̶t̶ ̶d̶o̶n̶e̶ ̶s̶o̶ ̶a̶l̶r̶e̶a̶d̶y̶.̶ ̶C̶o̶n̶n̶e̶c̶t̶ ̶y̶o̶u̶r̶ ̶a̶c̶c̶o̶u̶n̶t̶.̶
Set Up a Cash App account for your business if you have not done so already. Connect your bank account. Sign up for Zoom. A free account will do. Sign up for Google for their Forms for online forms which include appointment bookings, surveys, payment portals, etc. They will help you administer quizzes and such for your students if needed. More importantly, you can administer evaluations this way. Sign up for dropbox to help you stay organized on the go!!! Get yourself an email marketing program. Make plans to engage clients via email. After researching many email service providers, I use GetResponse. I’ve been using them for years! This is my referral link: https://www.getresponse.com/pricing?code=Spring24&a=NmNdMYNngV
How to Make Money with Your Online Course
5 Key Takeaways
Charging Upfront:
Takeaway:
Charging students upfront for your online course is the most straightforward and effective way to ensure that payments are received and to reduce complications later on. This method also aligns with common educational payment practices and encourages future course purchases.
Charging for Certification:
Takeaway:
Offering the course content for free but charging for certification can attract more students initially while generating revenue from those who see value in the certification. This model builds trust and can result in a larger email list and better marketing opportunities.
Pre-Selling Your Course:
Takeaway:
Pre-selling your course before fully developing it allows you to gauge customer interest and validate your course idea. This minimizes the risk of investing time and resources into a course that may not succeed, and can help build an initial subscriber base through pilot lessons.
Building Trust and Alleviating Payment Fears:
Takeaway:
Both charging for certification and pre-selling help to build trust with potential students by reducing their financial risk upfront. This can lead to a greater willingness to pay later for the certification or full course once they see the value being offered.
Creating a Professional and Marketable Course:
Takeaway:
By focusing on the value proposition of your course—such as offering certifications that add professional value—students are more likely to see your course as a worthwhile investment, leading to better marketability and a higher likelihood of future purchases.
These themes collectively aim to equip you with strategies to effectively monetize your online course while building a trustworthy and compelling offering that attracts and retains students.
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Discussion and Review
To ensure you are IMPACTed and on the way to earning high ticket INCOME, answer the following questions:
What are 3 key lessons for you?What 3 actions will you take based on what you learned?How will this increase your INCOME?How will this increase your IMPACT?
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